Website checks, analytics and ads — explained simply

01

Website availability check

What “website down” actually means, how 500 and 503 errors differ from a timeout, and why visitors may not reach your website even though it works for you.

11 min→ 02

Inner page availability check

Why the home page can work while the catalog, cart or checkout returns an error, and which pages to check first.

10 min→ 03

Website speed check

What PageSpeed and Core Web Vitals are, and how loading speed affects your Google rankings and the number of leads you get.

13 min→ 04

Domain expiration monitoring

What happens when a domain registration expires: the website, email and ads all stop. How to find the expiration date and never miss a renewal.

9 min→ 05

Google Tag Manager check

What a GTM container is, why analytics and pixels run through it, and what breaks when the container code disappears from your pages.

10 min→ 06

Google Analytics 4 tag check

How the GA4 tag collects visitor data, why it can vanish after a website update, and what that means for your reports and ads.

10 min→ 07

Facebook Pixel check

Why you need the Meta Pixel, how it sends events to your ad account, and what happens to retargeting when the pixel stops working.

9 min→ 08

TikTok Pixel check

What the TikTok Pixel does, what data it sends to optimize your ads, and how to tell whether it’s really installed on your website.

8 min→ 09

robots.txt check

What a robots.txt file is, how a single Disallow: / line hides your whole website from search engines, and why it often happens after moving from a staging site.

12 min→ 10

sitemap.xml check

Why a website needs a sitemap.xml, how search engines use it to find pages, and why pages can drop out of it.

13 min→ 11

Page SEO tags check

What a search engine sees on a page: title and description length, the H1 heading, noindex, canonical, hreflang and Open Graph tags for social media.

13 min→ 12

Schema.org markup check

What Schema.org structured data is, how it adds star ratings, prices and answers to Google results, and why it can quietly break.

11 min→ 13

Google Merchant Center feed check

What a product feed is, how Merchant Center pulls products from it for Google Shopping and Performance Max, and why a feed stops loading.

10 min→ 14

Feed product count monitoring

Why the number of products in a feed can suddenly drop, how that hits your Shopping ads, and how to catch the drop in time.

12 min→ 15

Title tag change monitoring

What a page title is, how it appears in search results, and why a CMS or plugin can quietly replace it.

12 min→ 16

Meta description change monitoring

What a meta description is, how Google builds the page snippet from it, and what happens when it gets rewritten or deleted.

12 min→ 17

H1 heading change monitoring

What an H1 heading is, why it matters to search engines and visitors, and how it changes when a website is edited.

11 min→ 18

Page text change monitoring

Why you should watch the text on key pages: an accidental edit, a new template or someone else’s admin access can change the content without you knowing.

10 min→

19

Google rankings and clicks monitoring

What clicks, impressions, CTR and average position mean in Google Search Console, and how to use them to spot pages losing search traffic.

10 min→ 20

Google page indexing check

What “indexed” means, why Google may not index a page, and how to check the status and canonical of a specific URL.

10 min→ 21

GA4 website traffic monitoring

Which GA4 metrics really matter — users, new and returning users, engagement — and how to read them month over month.

11 min→ 22

Conversion and conversion value monitoring

What conversions and key events are in GA4, how their value is passed along, and how to work out how much money each channel brings in.

9 min→ 23

Google Ads campaign monitoring in GA4

How to see Google Ads campaign cost, clicks and conversions in GA4, and what the “value / cost” metric (ROAS) tells you.

10 min→

24

Google Ads balance monitoring

How a Google Ads account budget works, why ads stop when the money runs out, and how to plan top-ups around bank business days.

10 min→ 25

Google Ads error check

Disapproved ads, broken final URLs, advertiser verification: what each error means and why it stops your ads from showing.

9 min→ 26

Paused Google Ads campaign monitoring

Why a campaign can stop or become “Limited by budget”, and how many impressions you lose as a result.

9 min→ 27

CPC and cost per conversion monitoring

What CPC and cost per conversion are, why they spike, and how to tell a seasonal swing from a real problem.

13 min→ 28

Google Ads conversion drop monitoring

Same clicks, fewer conversions: how to tell whether the cause is the website, the lead form or conversion tracking.

11 min→ 29

Google Shopping product monitoring

Product statuses in Google Shopping: why a product is disapproved or not showing, what a bestseller is, and how to keep it in your ads.

12 min→